Report

Top Customer Experience Initiatives for CMOs

Top Customer Experience Initiatives for CMOs

Customer expectations are soaring, and modern CMOs must deliver real-time, data-driven, and hyper-personalised experiences to stay ahead. So, what’s driving marketing success today?

Adobe’s 2024 Digital Trends report reveals the top priorities of leading marketing executives—from optimising content for better CX to refining data practices and accelerating AI adoption.

Discover the strategies shaping the future of marketing.

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